I remember the first time I saw a real Billionaire Boys Club sweater at Goodfoot, I was so enamoured with it. Once again I have that feeling about a sweater. The "Heart & Mind Hoodie" is BBC's first in-store exclusive, a move reminiscent of Bape. With it's unadorned styling and design BBC takes a big step away from their classic all over print hoodies. I foresee a long line-up at their NYC location for this one.
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