Earl Sweatshirt is just one member of Odd Future, a collective of skateboarding-foul mouthed-rappers. Part Wu-Tang, part Jackass these guys have taken my i-Tunes by storm. Check out the article that swayed me at Mishka's Bloglin. Here's an excerpt;
"These dudes are black skaters rapping about personal issues, how fresh they are and murder over beats that sound a bit like The Neptunes meets El-P meets Madlib. They shout out Waka Flocka flame and Joy Division in the same sentence. They create their own visual identity through in house artwork and videos (viral and traditional). Lastly, they’re distributing their music for free and cultivating their cult (for now) fanbase via the internet. Besides now, when else could this marriage of material and medium exist?"
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