C-O-R-P-O-R-A-T-E B-U-L-L-S-H-I-T

Adding to the already popular NBA All-Star festivities; the powers that be at the NBA head offices have included playground classic "H-O-R-S-E" this year. But there is a catch. Apparently Geico Insurance is sponsoring this event and instead of using the usual "Geico Presents..." they have decided that having players spell out G-E-I-C-O instead of H-O-R-S-E is a good idea. This is almost as bad as when the SkyDome became The Rogers Centre. 

P.S. That bear IS riding a horse.